Air Force 1
Iconic model of the Nike brand, the Air Force 1 continues to gain popularity, and this everywhere around the world. This sneakers has enjoyed growing success for many years. It was in 1982 that the very first Air Force 1 landed on the market, and it is the first pair with Nike Air technology in its soles.
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The secret of the popularity of Air Force 1
Several factors explain the incredible success of this famous pair:
- These are timeless sneakers
- They are extremely comfortable
- They are suitable for a wide variety of outfits
- Their price is very affordable
The return in force of the Nike Air Force 1 proves that the model knew how to last over time. Indeed, the Air Force 1 has never lost popularity since, despite the many new outings of trendy sneakers. The most popular model of our collection remains the Air Force 1 Low '07 Triple White.
Their design having changed very little since their release, we can say that the Air Force 1 are clearly one of the most popular models of the Nike brand, due to their simple and effective aesthetics as well as their high level of comfort. In addition, the Air Force 1 combine with any type of outfit.
Who popularized the Air Force 1?
To publicize his Air Force 1, Nike has collaborated with large stars, such as Travis Scott, which is among the biggest influencers in the world. Before that, when the Internet was not as accessible, it was Nelly who put the Air Force 1 under the spotlight, thanks to her famous song "Air Force Ones".
Since the release of the Air Force 1 as sports sneakers in 1982, Nike has signed several contracts with countless professional basketball players, including 6 from the NBA scene. The combination of Nike's new “PUMP” PUMP "technology with the success of these NBA players guaranteed the popularization of Air Force 1 with young people.
Naturally, the interest that celebrities have in Nike products, such as Air Force 1, fatally contributes to its success. That said, the manufacturing quality of sneakers remains the major argument, which allows the product to stay popular over time.
Air Force 1: high quality sneakers
Among the secrets that make Air Force 1 success, we find elastic leather which constitutes most of the sneakers. It is a lasting and extremely comfortable material. Regarding the soles, it is possible to separate them into two parts. The upper part consists of an injected foam in order to provide maximum comfort and the lower part consists of rigid rubber for more sustainability. The suture wires are also durable and they are not likely to deteriorate even after several months of intense use.
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Nike Air Force 1: A timeless classic
The Nike Air Force 1 is undoubtedly the most emblematic silhouette of Nike. This model is one of the first to use soles with the Nike Air damping system, still new and revolutionary at the time of its release. It is also the first basketball shoe with this technology. Created by Bruce Kilgore in 1982, this pair is a clever mixture of sobriety and technicality. With its immaculate white design, contrasted by a swoosh and a gray strap for the mid and high versions, its outsole dresses with light gray tones. Legend has it that his style was inspired by Notre-Dame de Paris cathedral. Its name, on the other hand, is a direct reference to the American presidential plane. The Air Force 1 has a particular history which makes it one of the most emblematic models in the world. Nike unveiled the model and democratized it in the 1980s by associating it with the greatest basketball players of the time.
But after only two years of marketing and immediate success, the American equipment supplier decides to remove the famous pair of the market! This has the effect of creating a real wave of demand. Young people from desperate neighborhoods are struggling to revive their old pairs ... So shoe store managers, seeing the high demand, begin to put pressure on the American equipment supplier so that it comes out of copies of the much acclaimed model. The brand at SWOOSH ends up accepting provided that orders are important. The pairs were going to flow at an incredible speed, creating a unique connection between Air Force 1 and the children on the street.
Influenced by streetwear and hip-hop.
With the rise of street and hip-hop culture in the 1990s and 2000s, the popularity of this pair will completely explode.
It is the Street culture and the explosion of rap in the 90s that will completely propel the pair to the rank of classic. She finds herself at the foot of the most influential rappers like Jay-Z, Kanye West or Damon Dash who go crazy. For the anecdote the rapper Nelly fell in love with the model and to testify to his love, he dedicates a song in homage to the model entitled "Air Force Ones". Similarly, the rapper T.I. of Atlanta offers a sound entitled "My Air Forces". In the report by Thibaut de Longeville recently published on the Nike SNKRS application, T.I will even go so far as to say "that he would not wear another model for nothing in the world".
In the following years, the model even crosses the Atlantic and was established in Europe, with the following capitals, notably London and its new rappers who will help disseminate the model and its values on the continent. Today, it is used on many occasions, as recently with the Off-White Black: the Air Force 1 continues to write its history and confirms its icon status!
Iconic collaborations: Off-White, Travis Scott, Clot, Peaceminusone.
Like always. Nike values history, and the universe of its peers. Thus, the American firm gives the opportunity to artists, sportsmen, designers to rethink the models. Each collaboration is a real atmosphere, the art of the creator is sublimated. Over the years, we have attended remarkable collaborations. As part of its The Ten collection, Virgil Abloh the current artistic director of Louis Vuitton's male collections, affixed his label to 10 emblematic models of the brand. Nike. Among them, the Nike Air Force 1 Off-White. Playing with innovative materials as with a transparent fabric, Virgil Abloh brings a destructured dimension with a swoosh and its zig zag seams. Available in 3 colors, white, black and volt, this sneaker is a must-have for fans of sneakers. The most influential rapper on the planet, Travis Scott was also able to revisit the Nike Air Force 1. After working on two AF1 in Canva Whiteet Sail at the interchangeable swoosh, the flame offered us a magnificent Nike AF1 Fossil. Playing on material inserts and patterns recalling its universe, this sneaker vibrated basketball fans with its box and all its details. A pair which, once again, was quickly out of stock. We can also quote the Hong Kong label of Edison Chen, Clot which offered us 4 colorways of his Nike Air Force 1 Clot with white, blue, black and recently pink. With a satin upper, embroidered with the brand's motif, this sneakers consists of a print applied directly to the pair which is revealed once the fabric is removed. Extremely limited This collaboration marked the year 2019. Finally, we can also talk about the Nike Air Force 1 Peaceminusone in collaboration with the singer G-Dragon. The K-Pop singer revisits the classic in his own way with a floral print hidden under a black colorway, an original and surprising edition that has been talked about. Nike continues to dazzle us with his collaborations and has managed to impose the Nike Air Force 1 as a classic and timeless model.