New Balance
Even if it has reached its peak only in recent years, the New Balance brand has experienced experience of more than a century, in the field of shoe manufacturing. Today, the company specializes mainly in the creation of sneakers, and it owes its success to the quality of its materials and their unique designs. Find the brand's best models on Eds Store now!
Why are New Balance products so popular?
Unlike many of its competitors, who are essentially known thanks to colossal advertising campaigns, the company New Balance has won the market by presenting sneakers which are both sustainable and comfortable. We can take the example of the model New Balance 550 White Gray, which is one of the most popular of the brand and which is well known for the comfort it brings.
The New Balance brand is always faithful to its identity
When a brand makes changes to its products, it most often indicates that it is in difficulty and that it seeks to get out of the dead end by inventing a new style or by following the trend of the moment. If you pay attention to New Balance products, you will easily see that this is never the case with this brand.
Indeed, the latter has always remained faithful to itself. Naturally, this does not mean that it stagnates or that its products have not evolved. On the contrary! Over the years, the design of the New Balance sneakers has continued to improve. However, the brand has categorically refused to create its own trendy styles, in order to avoid having to have generic products, which do not resemble it and which would make the brand unrecognizable.
New Balance: comfortable and practical sneakers
The New Balance collection is extremely popular among the Joggers community. That said, the comfort brought by these sneakers and its unrefoning style also make them interesting even for daily use. New Balance is clearly aimed at everyone, and it is for this reason that we do not see that certain movie, basketball and football stars, carry their sneakers. You will find in our collection pairs offering flexibility and comfort, to the delight of your feet! Many models are available, including the most iconic, in several colors!
New Balance, superior quality sneakers
New Balance sneakers are known for their incomparable comfort and exceptional sustainability. You can wear them for long hours without even feeling their weight. In addition to their unique and pleasant design, these sneakers are distinguished by their outstanding manufacturing quality.
All the materials included in making New Balances are of high quality, and this includes the soles, which make the success of these sneakers. Both comfortable and solid, you can be sure that your new sneakers will be able to endure your lifestyle without any problems.
Find now at Eds Store other collections of iconic brand sneakers, such as for example Jordan !
New Balance: an American successful story
Brand history: a guarantee of quality and comfort
New Balance, one of the very first brands of sneakers, was born in Massachusetts in 1906, long before Puma, Nike or Adidas, under the exact name of The New Balance Arch Company. William J. Riley, an shoemaker by trade, has created the brand in order to help people with feet problems. New Balance's first activity was therefore the development of orthopedic soles intended to better support the plantar vault. The name "New Balance" is directly inspired by the shape of the paws of a chicken. By observing the chicken feet, William Riley realized that their 3 support points offered a perfect balance of balance and the distribution of forces, which was very useful for the creation of its orthopedic soles.
The tailor -made manufacturing applied to the famous orthopedic soles has naturally reflected in the development of future shoes of the brand. This is why special attention is paid to the design of the soles and the different technologies that make them up. Still in a concern for comfort, different foot widths are offered on certain models. Materials, on the other hand, are often from premium materials such as real pork leather and the manufacture of all the pairs of the equipment supplier is done by hand.
An important turning point: a new reference in the world of running
Later, William Riley bequeaths his business to his daughter, an act that makes the American firm take a completely different direction. Indeed, it was in 1961 that New Balance released its first pair of racing shoes: the New Balance Trackster, which is the first efficient model to be offered in several widths. The rise of sport and the democratization of running in the 1960s is a real marketing opportunity for the brand, which is gradually starting to take its place in this sector, abandoning that of the orthopedic soles, but not completely. Indeed, by offering several widths at New Balance Trackster, the brand is positioned as a specialist in the shoe and more particularly of the comfort of the latter, thanks to the inheritance of William Riley and his in -depth knowledge in orthopedics.
In the following years, the popularity of New Balance is at its peak, in particular thanks to the New York marathon, which allows the brand to make itself known all over the world and even to find itself at the feet of almost all its participants.
Collaborations that reflect the strong values of the brand
Thanks to its history and its specialization in comfort and performance, New Balance conveys quality and innovation excellence values. Today at the foot of athletes but also lovers of streetwear New Balance has relied on his experience in running to open sneakers and this in particular thanks to his different collaborations that are found alongside different brands. We note for example the recent collaboration with the Casablanca label created by the Franco-Moroccan designer Charaf Tajer and which highlights two models inspired by tennis shoes with the New Balance 327 Casablanca pack.
Unlike Nike or Adidas who use ambassadors to promote their models, New Balance focuses rather on the product itself: design and specificity being the watchwords. By combining the use of premium materials, a successful mixture of colors and the adaptation of trends to its models, New Balance is today a brand anchored in the Sneakers community!